The Omni PGA Frisco Resort stands as one of the largest new resort projects in the nation over the last few years. Featuring 500 guest rooms, 10 ranch rooms, 13 dining destinations, two 18-hole championship golf courses, a retail district and more....

At HotelSpaces '23, Emmy Hise, the Senior Director of Hospitality Market Analytics at CoStar, led an insightful discussion that delved into the trends poised to impact hotel development and investment over the next few years. 

In an era where travelers are increasingly seeking memorable and unique experiences during their hotel stays, understanding the evolving dynamics of the experience economy has become crucial for hotel brands and owners.