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    Inside the Bold, Budget-Friendly Reinvention of a DoubleTree

    The DoubleTree hotel wasn’t broken, but it wasn’t memorable either. One of two nearly identical DoubleTree’s in the same market, it delivered a dependable guest experience but lacked distinctiveness. That’s when Kenzie Vath, VP of Strategic ...

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    Nov 2-4, 2025 | Scottsdale, AZ

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