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    Nicole Rupersburg

    Nicole Rupersburg is a content and conference producer for influence group focused on education healthcare and hospitality. She also is a frequent freelance writer covering food, travel, arts, culture, and what-have-you.
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    The Rise of Outdoor Tourism and Glamping

    The pandemic forced – or, rather, inspired – a seismic shift in domestic travel, with Americans taking a greater interest in our national parks and outdoor tourism to get away from it all.

    By Nicole Rupersburg  |  
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    Who ARE You? 3 Brand Identity Tips for Hotel Leaders

    Chip Conley founded boutique hotel chain Joie de Vivre when he purchased a pay-by-the-hour motel in the Tenderloin district of San Francisco in 1987. The Phoenix Hotel launched Conley’s career as a pioneer of the boutique hotel movement. He...

    By Nicole Rupersburg  |  

    The Future of Hospitality is in Tech-Powered Hybrid Hotels

    In 2008, Airbnb came along and totally disrupted the hotel industry by offering a low-cost alternative to the standard hotel room that promised a much more personal and localized guest experience. Host spaces felt much more embedded within their...

    By Nicole Rupersburg  |  
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    Designing Hotel Experiences for Emotional Appeal

    People make purchasing decisions based on their emotions. Brand loyalty, customer engagement, even just getting a customer to buy your product rather than your competitors', all play out in the consumer's subconscious—it's all tied to their...

    By Nicole Rupersburg  |  
    Featured, Popular

    Chip Conley Shares 5 Waves of Disruption Headed for Hotel Industry

    If you want to know what waves are coming that will disrupt the hotel industry, ask the guy who has made a career out of riding them.

    By Nicole Rupersburg  |  
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    Enhancing your Design Skills by Learning from Other Industries

    What does an architect have to learn from the automotive industry? Plenty, actually, and that knowledge will only make for a better architect. By collaborating with and learning from other experts in various fields on projects that demand both a...

    By Nicole Rupersburg  |  

    Recent Articles

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    The Rise of Outdoor Tourism and Glamping

    The pandemic forced – or, rather, inspired – a seismic shift in domestic travel, with Americans taking a greater...

    Who ARE You? 3 Brand Identity Tips for Hotel Leaders

    Chip Conley founded boutique hotel chain Joie de Vivre when he purchased a pay-by-the-hour motel in the Tenderloin...

    The Future of Hospitality is in Tech-Powered Hybrid Hotels

    In 2008, Airbnb came along and totally disrupted the hotel industry by offering a low-cost alternative to the standard...

    Designing Hotel Experiences for Emotional Appeal

    People make purchasing decisions based on their emotions. Brand loyalty, customer engagement, even just getting a...

    Chip Conley Shares 5 Waves of Disruption Headed for Hotel Industry

    If you want to know what waves are coming that will disrupt the hotel industry, ask the guy who has made a career out...

    Enhancing your Design Skills by Learning from Other Industries

    What does an architect have to learn from the automotive industry? Plenty, actually, and that knowledge will only make...

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